Presentations contain the most important messages in the world today more than ever. If you do not carefully consider the design, your message could be lost if you are introducing a revolutionary technology, a new business concept, or raising awareness about a social issue. Employ these four fundamental concepts of presentation design when planning the next presentation to ensure that the message resonates with listeners. With Edmodo Classroom
, our team has enough expertise to help you provide insights, guidance, tips and tricks to craft that perfect presentation every time. We have hence listed four of the essential design principles that you need to focus on.
1. Using colour with a purpose
One of the main mistakes people create in making visuals when they don't think about colour choices. Many people select their favourite colour, or simply the colour, randomly, but the colour is one of the most powerful ways you can interact visually.
It's not so much the hue you are using, it's how you are using it. People draw connections between the colours you use and their meaning. For instance, orange became the key colour in Roger Sant 's presentation on climate change.
Early in the process, we took the decision that we would use orange for carbon. We make it simple for people to draw a link by being consistent throughout the presentation and by using orange for purposes. In our story, Orange became a figure. Actually, he was the bad villain: carbon.
In the above presentation, we can see that the same vibrant orange to create a connection with charts with carbon data or large text slides with negative words as 'crisis.' This might not be rendered knowingly by the typical audience member. But they will know unconsciously when they see orange, it means danger.
Due to implicit associations between people, you want to ensure that you do not build connections by accident. You should know how and when you use a competitor 's brand colours.
2. Don’t always depend on default settings
People will take note when you put effort into your presentation. It's almost like you need more focus and consideration from your audience in the effort you put into your presentation. Yet to win respect you don't have to agonize over your beliefs. One important way to distinguish a presentation is to go beyond the standard configurations.
For example, you can easily plug in your data and call it a day if you put a chart in your presentation. Nonetheless, this is not what will catch the attention of your audience. Ultimately, it may be what sleeps your audience. When you make some extra effort with your design choices and simplify your data and stand out for your audiences.
See how we have taken the above chart and stopped it from being normal. The region of the plot was white transparency. The fonts in the remainder of the document are the same. Colours are regularly and deliberately used and the legend is read easier. The map lines are finer and are separated by the grid and axis axes. Perhaps most significantly, callouts are put on either side of the diagram so that the audience can read the main data easily. All these adjustments transform the map from the normal to the planned display. You have not only asked your audience to pay more attention to this, but also helped them understand the data so they don't have to scan it.
3. Using animation with good intentions
We were all guilty of dipping into and contributing to our presentations the vast array of PowerPoint animations and transitions. Although it is a good idea to keep the presentations visually interesting, we can't simply add animations because it can only be added to your presentation. Like colour, instead of just decorating, you want to use animations with intent.
For starters, we would like to put four questions to the audience. If all four questions were on a diapositive all at once, the audience could be overwhelmed or read ahead of time and not listen. In this situation, we 'd use animations to guide the audience and have them read what we want them to read, when we want them to read it.
When showing the history of carbon in the earth's atmosphere during Roger Sant 's presentation, we showed the previous 400,000 years first. The group was based on a simple concept. So establish the comparison, after the Industrial Revolution, we have illustrated the volume of carbon in the atmosphere.
4. Images can transform presentation experiences
You have to pay more attention to your pictures as a way to enhance your lectures without a lot of extra work. Take the time to find a decent stock photo, take a photo of quality alone or pay someone for your photos.
We need to pay careful attention to both the quality of the picture and the tone we wanted to create, when we used photography in Roger Sant’s presentation. For example, we used a black and white photo (above) when Sant talked about the white northern rhino which is all but extinct. We also displayed the armed guards who guarded the rhino. We used a dry, full-colour picture of the southern white rhino (below) that was brought home successfully from the brink of extinction. Rather of cold or horrible ones, this option gave the picture a positive feeling like the first one.
The trick is this: the alternative is not only the right picture, but the correct treatment. The trick. This will add to your presentation another important layer of sense.
You are on track to create a presentation that will encourage and stimulate the audience, using these four principles of presentation design.